Lori Senecal is a top executive in the advertising and marketing industry. She is the chief executive officer of the ad agency known as Global CP+B. As the CEO of the company, she has made significant contributions towards its expansion and overall reputation. While working at CP+B, Lori has made drastic changes to the operations and the culture. In terms of the operations, she has made it among the most innovative marketing agencies in the world. She has also facilitated the firm’s growth as it is now active in 10 international markets all over the world. As well as growing the firm internationally, she has helped make the firm full of employees with an entrepreneurial mindset. This has led to the firm offering innovative solutions to its many clients.
During her career, Lori Senecal has been recognized for her achievements. In the year 2017, she was voted as one of the Creativity Innovators of the Year. Senecal was also named as one of the Most Creative People in Business in 2017 as well. According to AdWeek Power 100, Lori has been named to the list for the past two years for her marketing expertise. In 2016, Lori was named as one of the Agency Executives to Watch. With these awards, Lori has proven to be one of the most highly decorated marketing executives in the industry. Today, she continues to provide outstanding leadership and innovation for CP+B as well as for the firm’s clients. For more details visit linkedin
Earlier in her career, Lori Senecal worked as the Global Chairman and chief executive officer of the firm known as KBS. While she was working at this firm, Lori helped expand the firm from 250 employees to over 900. She would help the firm grow from a domestic firm to an international one as well. Along with helping with the firm’s growth, Senecal helped change the culture where it became one of the Best Places to Work in New York City. It would also become one of the Standout Agencies according to Advertising Age. When she was serving as the CEO of KBS, Lori was named Women to Watch in 2013 as well. With this recognition, Lori has proven to be one of the most recognized and successful marketing executives in the industry. Before Lori started her career in marketing, she attained a higher education. She attended McGill University and completed a Bachelor in Commerce, Marketing and Finance degree.
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