Category Archives: Beauty Guru

Dan Bethelmy-Rada is Fostering Eco-friendly Production Practices at L’Oreal International

For more than two years, Dan Bethelmy-Rada has served as the Global Brand President of Matrix Biolage US, a professional hair care line. His mission has been to create R.A.W, the brand’s all-natural products. A few months into the launch of the products, Rada is now talking about the history of the project including some of the challenges he faced during production.

R.A.W. originated from the realization that consumers needed more natural products. As Dan Bethelmy-Rada reiterates, today’s consumers aren’t only satisfied with the products that have been merely inspired by nature. Most individuals want to purchase a product that has been made by 100% of natural raw materials with zero to minimum impact on their environment. R.A.W. was created for this reason. Matrix analyzed the market and realized that it was essential to provide a holistic approach to the creation of beauty products. The management wanted to offer its consumers with a broad spectrum of products coupled with outstanding environmental credentials.

The formulas applied highly rely on a reliable list of natural and active ingredients that have no silicone or sulfates. All of R.A.W.’s products including Bolivian quinoa and Bulgarian coriander are highly biodegradable. They are harvested from sustainable and fair supply sources. Besides, the production team at R.A.W. is devoted to making sure that the formulas are created with a consideration on the environmental principles. The staff looks at the formula’s life cycle from the outset to the end in order to minimize resources utilized in production. As such, Matrix gets its ingredients from minerals as well as plants, honey, and seaweeds. The packaging is designed with the environment in mind. Shampoo and conditioner containers are manufactured from used plastic.

Dan Bethelmy-Rada is a skilled business professional with experience in marketing. He is also knowledgeable in the application of social media as a marketing tool. He uses this trend to hit his daily sales targets. In the beauty industry, Dan Bethelmy-Rada loves experimentation in various hair techniques. Being a revered entrepreneur too, Dan Bethelmy-Rada is confident that the new products at L’Oreal will set a competitive marketing trend in the industry.

Wengie- Draw My Life


Wengie, the popular Australian fashion blogger, has an interesting life story that she brings to the forefront in a Draw My Life video. Her everyday image is one of a modern and boisterous personality that is positively consumed with the facets of fashion, relevant life hacks, and helping young women create a personal style that is fun. Her life story, intimately portrayed in this blog, tells a different story filled with trials and perseverance.


The story begins with a retelling of her parents’ decision to immigrate to Australia at the height of family economic troubles. Once in Australia, Wengie and her siblings had an environment in which to flourish. Wengie was a stellar student. She excelled in technical courses, but always had an inclination toward aesthetics. This collision of temperaments is outlined in detail in the Draw My Life exposition.


After her formal academic training, Wengie sought career fulfillment in mundane jobs. These jobs would normally provide excellent career opportunities for her and her peers, but they did not mesh with her outgoing personality. Some of the post-collegiate jobs included lucrative positions like accounting. Wengie had all the necessary skills to build an accounting career, but her employers were quick to dismiss her talents.


The one element that was present throughout Wengie’s life was good friends. She was fortunate to have friends that were honest with her about her talents and personal attributes. With the growth of online blogging, Wengie found a way to connect with the wider world. She started a simple blog about her favorite clothing, makeup, and aesthetic tricks. There is no argument that Wengie’s personal style had wide appeal, so her blogs became a popular resource for people wanting to learn insights about designing their own style.


The Draw My Life video blog platform not only shows that Wengie has a talent for visual story-telling, but her passion for helping people look their best is genuine. Only a blogger with immense talent could reveal such important life events, while relating them to a fashion blogging mission. Wengie’s Draw My Life expose’ is an extraordinary addendum to the valuable insights normally conveyed on her expert fashion and living blog.