Category Archives: Businessman

Vijay Eswaran And The QI Group Created Innovative Marketing Methods

Vijay Eswaran is a very successful entrepreneur. He’s best known as the founder and chairman of the multilevel marketing company the QI Group. But Eswaran also has investments in the hospitality, financial services, retail and professional training industries.

The Malaysian businessman rose to prominence after founding the QI Group in 1998 and making it an international success and an industry leader. He is also known and beloved for his generosity as a philanthropist. Many people marvel at how Eswaran was able to rise from the working class to become one of Asia’s richest men.

Part of the reason for Vijay Eswaran’s success is his ability to combine traditional sales methods with an e-commerce model to create a very effective marketing platform. Read more: Dato’ Sri Vijay Eswaran Speaks At World Economic Forum 2016

Add his unique efforts to recruit, train and motivate a workforce numbering in the hundreds of thousands, provide them with affordable, high-quality products and deploy them in dozens of countries worldwide and it becomes clearer why the QI Group has done so well.

What he created was a company that combined the personal touch of direct sales with the broad reach of internet marketing to generate $750 million a year in revenue.

It’s all part of Eswaran’s vision to create a new type of company. One with a global reach while paying attention to local sensitivities. It took Eswaran a few years and some experimentation to come up with just the right mix of products and marketing strategy. The result was the ability to penetrate many markets, have a positive impact on the populations and dramatically increase the QI Group’s sales volume.

Much of this was accomplished because of Vijay Eswaran’s vision and the effective marketing skills of his workforce. In the end, everyone associated with the company has prospered.

There were many obstacles Vijay Eswaran had to overcome before the company attained the level of success they currently enjoy. They lacked business connections and funding. There was a negative image of multilevel marketing and Asia was in the midst of an economic crisis. But through the power of their conviction, innovation and consistent work, the company has exceeded expectations.

Learn more about Vijay Eswaran: https://www.facebook.com/DatoSriVijayEswaran/ and http://www.qigroup.com/2013/11/vijay-eswaran-makes-ceo-of-the-year/