Shawn Carter, or popularly known as Jay-Z, has been one of the most fast-rising billionaires in recent years, making $900 million in 2017 alone and $810 million in 2016. He never made it to the top list before, 2017 has been very good for his business ventures which added to his net worth. Jay-Z ‘s business ventures include a streaming enterprise called “Tidal.” He is also involved in D;Usse and Brignac brands. However, his biggest venture right now is the Roc Nation, in which Desiree Perez serves as the current Chief Operating Officer.
As one of the most influential females in the music industry, Desiree Perez has been an instrument for Jay-Z’s business success. Perez joined the Roc Nation in 2009 and has been making the company grow. Before Roc Nation, she served in Shawn Carter Enterprises. Desiree Perez, or Des Perez, is in charge of management, publishing, and labeling operations. She worked with other big stars in the music industry like Rihanna and Beyonce.
Desiree Perez is also known as an advocate of women’s right, especially in the men-dominated field. As one of the top female music executives, she has been involved with the letter sent to the Board of Trustees at the Recording Academy. This was because Recording Academy President Neil Portnow made a controversial statement regarding how the women in the music industry must “step up” if they want to become more successful in the music industry. After the letter was signed by five more influential women, the academy made an immediate action to remove the biases in the music community.
Jay-Z’s streaming app “Tidal” gathered one million people for the trial membership. This feat has been possible because the efforts of Desiree Perez to bring album exclusives. Even iTunes never made this feat possible, which highlights Perez’ talent in negotiation.
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