Shawn Carter, or popularly known as Jay-Z, has been one of the most fast-rising billionaires in recent years, making $900 million in 2017 alone and $810 million in 2016. He never made it to the top list before, 2017 has been very good for his business ventures which added to his net worth. Jay-Z ‘s business ventures include a streaming enterprise called “Tidal.” He is also involved in D;Usse and Brignac brands. However, his biggest venture right now is the Roc Nation, in which Desiree Perez serves as the current Chief Operating Officer.
As one of the most influential females in the music industry, Desiree Perez has been an instrument for Jay-Z’s business success. Perez joined the Roc Nation in 2009 and has been making the company grow. Before Roc Nation, she served in Shawn Carter Enterprises. Desiree Perez, or Des Perez, is in charge of management, publishing, and labeling operations. She worked with other big stars in the music industry like Rihanna and Beyonce.
Desiree Perez is also known as an advocate of women’s right, especially in the men-dominated field. As one of the top female music executives, she has been involved with the letter sent to the Board of Trustees at the Recording Academy. This was because Recording Academy President Neil Portnow made a controversial statement regarding how the women in the music industry must “step up” if they want to become more successful in the music industry. After the letter was signed by five more influential women, the academy made an immediate action to remove the biases in the music community.
Jay-Z’s streaming app “Tidal” gathered one million people for the trial membership. This feat has been possible because the efforts of Desiree Perez to bring album exclusives. Even iTunes never made this feat possible, which highlights Perez’ talent in negotiation.
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The goal of every musician is to reach the highest number of fans and hear their songs in every radio station. As a musician, you want to have a million people waiting for you when you announce a roadshow. As much as this may be a scary road, Alex Pall and his partner Drew have been able to get there.
Alex Pall and Drew form the famous Chainsmokers. They have released a number of songs that like “Roses” and “Don’t Let Me Down” among others. In the past, their music was only appreciated by college students, with the few improvements they have been making different ages now appreciate their music.
Regardless of how much you believe your dream, there is still fear that comes with starting something new and trusting it to pay your bills solely. There is doubt of whether things will work out or not. However, at the end of the day, you will never know how the ending could have been if you don’t dedicate every part of your being to see the results.
Alex Pall and Drew went through this phase in their career. He says that he was scared when he realised that most of his times were spend DJing. In a big city like New York, everyone should be focused on building the resume of their career. Things got easy when he was introduced to Drew who was going through the same. They both had the thirst to star in the industry, and they had unique skills that they could combine to see it happen. They, therefore, decided to work day and night to see the results and they were amazing.
Alex Pall is looking forward to the future. He says they are going to walk with their fans every step. He says it is about thinking of new ways to excite their crowds through their performances. He expounds says that the moment you become complacent, someone takes your spot. He gives an example of the artists who take a break from the industry, which he quickly adds they deserve. However, it is different for the fans in that when the artists come back; it is not the same anymore.
In today’s world of constant connection, artists like The Chainsmokers take advantage of the opportunity to connect with their fans and listeners on a daily basis. Most famous musicians just pay marketing firms to handle their social media accounts, but not Alex Pall and Drew Taggart. They seem to prefer the input they receive when taking note of the positive affirmations, and even constructive criticism. They’ve both stated before that it only helps them strive for their goal that much harder.
Coming form the EDM and DJ backgrounds, Pall and Taggart understand the relationship between the artist and the dance floor. One may get lucky by creating something on their own that is later related to be those that hear it, but why stop there when the goal is to create music that all can appreciate? This is why Pall states that he pays attention to what people are saying on sites like Reddit. He even says he actively interacts with Reddit users to see what they can do to ensure their fans like the direction the group is taking.
Of course, true artistry is not conformed and confined to what others think about it only, but when you think of the digital platform as a sort of dance floor in itself, it begins to make sense as to why they have chosen to take note of what listeners are saying. In rare form, The Chainsmokers are even known to ask what listeners would like for them to do in the future, as well as clear up any misconceptions as to the artistic direction and motivation behind existing releases.
The Chainsmokers were recently named on The Forbes 100 Top DJ’s of 2018, securing the number 31 spot this year. Given their unorthodox record release scheduling, this is even more impressive. They have chosen to release their tracks as singles, or mini EP’s, with the idea of releasing a full length album with all the tracks when enough musical material has been generated. It makes a lot of sense as to why they chose this direction, for working on 13 tracks takes time. If you wait to release each one at the point where the final ones are finished, the earlier ones may not be as relevant on the dance floor.
Crystal Hunt, is an actress and film producer who has stared in numerous roles and has worked as an executive producer on various projects.
Hunt is most known for her role in daytime TV drama shows, Guiding Light and One Life to Live. While acting on Guiding Light, she was nominated for an Emmy award for Outstanding Younger Actress in a TV drama show. She has also appeared in blockbuster feature films that have been shown throughout the world, most recently playing a role on the big screen for the hit movie Magic Mike XXL staring along-side famed actor Channing Tatum. As an executive producer, she is currently working on her first film Talbot County, a horror movie based in a small backwoods town in Georgia that is set to be released in 2015.
Crystal Hunt currently stars in the hit reality show, Queens of Drama which is a Twitter sensation and follows the lives of daytime and primtime actresses as they pitch new ideas and produce a show with the hopes of it being picked up by a major television network. The show airs on the POP network and has received positive reviews from viewers and critics alike.
Starting her acting career when she was at the young age of 17 years old, Crystal Hunt has continued to see a growing rise of success in the movie and TV film industry. Both current and future projects are likely to to catapult Crystal further into the Hollywood spotlight to the point where she is an everyday household name.