Shawn Carter, or popularly known as Jay-Z, has been one of the most fast-rising billionaires in recent years, making $900 million in 2017 alone and $810 million in 2016. He never made it to the top list before, 2017 has been very good for his business ventures which added to his net worth. Jay-Z ‘s business ventures include a streaming enterprise called “Tidal.” He is also involved in D;Usse and Brignac brands. However, his biggest venture right now is the Roc Nation, in which Desiree Perez serves as the current Chief Operating Officer.
As one of the most influential females in the music industry, Desiree Perez has been an instrument for Jay-Z’s business success. Perez joined the Roc Nation in 2009 and has been making the company grow. Before Roc Nation, she served in Shawn Carter Enterprises. Desiree Perez, or Des Perez, is in charge of management, publishing, and labeling operations. She worked with other big stars in the music industry like Rihanna and Beyonce.
Desiree Perez is also known as an advocate of women’s right, especially in the men-dominated field. As one of the top female music executives, she has been involved with the letter sent to the Board of Trustees at the Recording Academy. This was because Recording Academy President Neil Portnow made a controversial statement regarding how the women in the music industry must “step up” if they want to become more successful in the music industry. After the letter was signed by five more influential women, the academy made an immediate action to remove the biases in the music community.
Jay-Z’s streaming app “Tidal” gathered one million people for the trial membership. This feat has been possible because the efforts of Desiree Perez to bring album exclusives. Even iTunes never made this feat possible, which highlights Perez’ talent in negotiation.
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The goal of every musician is to reach the highest number of fans and hear their songs in every radio station. As a musician, you want to have a million people waiting for you when you announce a roadshow. As much as this may be a scary road, Alex Pall and his partner Drew have been able to get there.
Alex Pall and Drew form the famous Chainsmokers. They have released a number of songs that like “Roses” and “Don’t Let Me Down” among others. In the past, their music was only appreciated by college students, with the few improvements they have been making different ages now appreciate their music.
Regardless of how much you believe your dream, there is still fear that comes with starting something new and trusting it to pay your bills solely. There is doubt of whether things will work out or not. However, at the end of the day, you will never know how the ending could have been if you don’t dedicate every part of your being to see the results.
Alex Pall and Drew went through this phase in their career. He says that he was scared when he realised that most of his times were spend DJing. In a big city like New York, everyone should be focused on building the resume of their career. Things got easy when he was introduced to Drew who was going through the same. They both had the thirst to star in the industry, and they had unique skills that they could combine to see it happen. They, therefore, decided to work day and night to see the results and they were amazing.
Alex Pall is looking forward to the future. He says they are going to walk with their fans every step. He says it is about thinking of new ways to excite their crowds through their performances. He expounds says that the moment you become complacent, someone takes your spot. He gives an example of the artists who take a break from the industry, which he quickly adds they deserve. However, it is different for the fans in that when the artists come back; it is not the same anymore.
In today’s world of constant connection, artists like The Chainsmokers take advantage of the opportunity to connect with their fans and listeners on a daily basis. Most famous musicians just pay marketing firms to handle their social media accounts, but not Alex Pall and Drew Taggart. They seem to prefer the input they receive when taking note of the positive affirmations, and even constructive criticism. They’ve both stated before that it only helps them strive for their goal that much harder.
Coming form the EDM and DJ backgrounds, Pall and Taggart understand the relationship between the artist and the dance floor. One may get lucky by creating something on their own that is later related to be those that hear it, but why stop there when the goal is to create music that all can appreciate? This is why Pall states that he pays attention to what people are saying on sites like Reddit. He even says he actively interacts with Reddit users to see what they can do to ensure their fans like the direction the group is taking.
Of course, true artistry is not conformed and confined to what others think about it only, but when you think of the digital platform as a sort of dance floor in itself, it begins to make sense as to why they have chosen to take note of what listeners are saying. In rare form, The Chainsmokers are even known to ask what listeners would like for them to do in the future, as well as clear up any misconceptions as to the artistic direction and motivation behind existing releases.
The Chainsmokers were recently named on The Forbes 100 Top DJ’s of 2018, securing the number 31 spot this year. Given their unorthodox record release scheduling, this is even more impressive. They have chosen to release their tracks as singles, or mini EP’s, with the idea of releasing a full length album with all the tracks when enough musical material has been generated. It makes a lot of sense as to why they chose this direction, for working on 13 tracks takes time. If you wait to release each one at the point where the final ones are finished, the earlier ones may not be as relevant on the dance floor.
There are many people out there that are doing work behind the curtain and Clay Hutson is one of them. Clay may not be a high profile celebrity himself, but he has worked with hundreds of different celebrities and rock stars over the years as he is one of the best stage managers currently in the business. Not only is Clay a stage manager, but he also has his own successful business where he incorporates all his skills, including sound engineering. Clay Hutson has more than a decade of industry experience, making him the go-to man for entertainment services and production.
Most of what Clay Hutson does it acting as a production manager, setting up the stage for live performances and what not. On a regular basis, Clay is working to plan out each day so that audiences are blown away by the performances he sets up. Unfortunately for Clay, most of his work goes unnoticed as people are more focused on the sound and live performers, but it is Clay that truly puts things together and makes a performance great. Since Clay is living the life he always wanted, he is never worried about getting credit and instead is focused on continuing to do great work. In the past, Clay has set up stages for dozens of famous rock stars, such as Kid Rock.
Clay has been working as a stage manager since he was young, always looking to get into the live scene and work with clients to dazzle audiences. While Clay is great at what he does, he often goes uncredited for his work, since he is not the one on stage that people see. In reality, rock stars and celebrities are able to have such great performances because of men and women like Clay that go above and beyond to plan good events. Clay is a people person and has always been a go-getter when it comes to his work, which is what has made him a successful entrepreneur today.
Alex Pall is one-half of the EDM-pop duo commonly referred to as The Chainsmokers. He was born in Westchester, New York. Alex was also raised in the same city. He met his partner Drew while working at a renowned art gallery situated in Manhattan in New York. Apart from serving as a music producer and a DJ, he is also a pianist and a songwriter. He love adventure and he travels around the world a lot. He currently lives in Los Angeles. The duo recently released their new track, “Closer” featuring Halsey. Andrew Taggart is singing in this new song unlike in their other singles where they just play instruments.
Alex Pall was a DJ while growing up since this was his hobby. He worked at an art gallery and at the same time worked as a DJ in the city of New York. He had passion for dance music and he decided to engage fully in the industry. He left his job after meeting Taggart and they started making and producing music together as a duo. During the interview, Alex Pall pointed out that their ability to observe the direction of the music industry enabled them to blend well as a group. The combination of their skills blended well when they started making music. In addition to working with many songwriters, Alex Pall and his partner also write their own music. In some songs, they write the whole lyrics while in other they guide the songwriters doing the writing.
The Chainsmokers were happy working with Halsey in the new music. Alex Pall highlighted that they wanted to work with Halsey over the last one year. He describes Halsey as a very talented and unique artist with a strong voice and attractive personality. Alex and Andrew wrote the song while on a tour bus. They also produced the song themselves. Alex Pall interacts with his fans through social media, especially Instagram. Their music is becoming more international and they are receiving new fans from several countries including South Africa and the Philippines. The duo is transforming their music and live events to satisfy their fans.