Category Archives: Online

The Value Of Product Recognition


When it comes to shopping, it is important that the customer knows what he is looking for. While words can work well enough in helping the customer find the product, there are other factors that should be considered when it comes to shopping. For one thing, the customer might not know what a product looks like. For instance, if a customer is looking for a certain type of T-shirt, he will have a hard time finding it if he does not have the right words to describe it. Fortunately, there is a solution to the problem. This is in the form of visual search and product recognition.

With visual search, the customer will be more likely to find the product that he is looking for. He just has to take a picture of the product and then the visual search software of program will display information about the product that he is interested in. This includes where the product is being sold among other things. This will give him a better chance at finding the product. He could also save money on the product in the case it is sold at multiple stores. He could find where the product is being sold at a low price

One example of visual search software is Slyce. Slyce not only helps the customer find the product that he is interested in, but also refers him to other products that are similar. This will also help him find products that he likes better. Slyce is one program that will improve businesses. There are a lot of companies that are making themselves compatible with the visual search engine because it makes business a lot better for both the retailer and the customer. Slyce can be downloaded as an app on smartphone or tablet for use at retailers and anywhere else.

4 Reasons Online Reputation Management is Critical to Business Management


Why do people gossip?
Well, for one, it’s an activity that can be entertaining. Problem is gossip can also hurt people. When you are the brunt of gossip you generally go and clear up the rumors personally; talk to the person spreading the rumors; or even tell your own REAL story.
But when it comes to the online world, stopping the rumors, the gossip and the negative remarks is very difficult, just because you don’t know where the rumors are coming from or when or how the comments will turn up. Worse yet, these comments are written and online, which means they can remain permanently in the public eye.
Unfortunately written negative content or comments can ruin a business reputation. The written word is a very powerful instrument and when in the wrong hands it can be a disaster, causing you to lose your audience and ultimately your revenue.

In The Beginning Things Were Easier!
In the early days of digital marketing, managing your online reputation was a little easier; you could simply fix the problem by making a few phone calls to the angry customer, apologizing and offering a few compensatory products in exchanges. But like everything, the world of online reputation management has changed. The experts at the Search Fixers have found that merely exchanging a few products is no longer the right solution. There are other challenges that online businesses face, especially now that customers can express their opinions freely.

Why is It Harder Now?
Online reputation management becomes critical in the management of your business online because it promotes, offers important information about your services or products that clients want, and this contradicts negative information and comments that have become just too easy for people to post online. The following are just a few reason online reputation management has become so important:
1. It is just too easy for online audiences to post any type of message, but especially negative ones that can damage your future sales.

2. Once negative reviews take hold, they become difficult to control

3. Businesses that ignore customers suffer when it comes to online and brick-and-mortar sales.

4. According to the Nielsen, at least 86% of all buyers are influenced by negative comments about a company.

What’s the Solution?
The solution is to prevent the critics from causing damage before it happens, and that requires planning, strategy and prevention tasks that not only make your business LOOK GOOD, but also prevents negative online comments from damaging the business reputation. And that’s where an experienced digital agency like The Search Fixers can help prevent and solve online reputation management issues.

The experts at The Search Fixers promote good content, reviews and information about their client, and the sheer amount of this positive information published to the web far outweighs any negativity posted by a few angry customers. By compensating good content for bad, those negative comments get pushed back in the search engines.

Put simply, having a good online reputation management company like the Search Fixers is like having hundreds of people out on the street praising your business and products… and that can only bring in more business, more revenue and more productivity.
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