Category Archives: People

Gustavo Martinez Explains His New Approach To Advertising

Over the last 35 years Gustavo Martinez has been the man behind some of the most iconic ads ever created.

 

His creativity has literally reshaped the way we think about everything from marketing to consulting.

 

Who Is Gustavo Martinez?

 

Before we talk about how Gustavo Martinez is revolutionizing the advertising industry, let’s first take a moment to share a little background information.

 

Gustavo Martinez was one of the most well known advertising men in the late 20th century. Till this day he continues to share his knowledge and creative insight with those that currently work in the world of advertising.

 

When Martinez first entered the advertising industry he worked on gigs for Price Waterhouse and Henkel.

 

It didn’t take long for those above him to recognize his unbelievable talent for creating advertisements.

 

Because of his talent he quickly moved up the ranks and became the president of McCann World Group. He has also served as president at both Mather and Ogilvy over the course of his career.

 

His most prominent position, however, was when he served as CEO of J. Walter Thompson Worldwide, one of the most prestigious ad firms in the world.

 

Gustavo Martinez’s New Approach To Advertising

 

Gustavo Martinez has recently been interviewed about his new approach to advertising and how he has managed to revolutionize the advertising industry.

 

One thing he makes clear is that advertising is a deeply creative activity. The most effective ads are those that touch peoples hearts and convey a clear message.

 

You can’t take an assembly line approach to creating advertisements. Effective advertisements require two key ingredients, flexibility and creativity.

 

In order to create great advertisements you must be able to deal with instability. You must also have a maverick attitude if you are going to succeed in a high performance industry such as advertising.

 

According to Martinez, advertising is a form of applied artistry. While there is most definitely a clear goal in the world of marketing, there is no set formula that can help you achieve that goal.

 

Martinez has served in top positions at many of the best ad agencies in the world. He therefore has a deep understanding of how the advertising industry truly works.

 

In his opinion, raw creativity is the biggest driving force in all forms of marketing and advertising. When people are free to be creative, that is when they are able to produce great results.

 

Connect with Gustavo Martinez on LinkedIn.

 

Peter Harris, Giving Shareholders a Chance

Peter Harris, the managing director of CBL Corp gave shareholders a chance to own a share of CBL Corp Ltd earlier this year. Many shareholders could not believe that CBL had placed so many shares on the market for sale, but they did. Earlier this year, CBL allowed prospective shareholders to purchase stock from CBL. The company placed more than $20 million dollars in the stock market. CBL Corp. is a great company to invest in. The company is one of the most elite European insurance companies to date. CBL has been in business for more than 10 years. Peter Harris has been with the company since its grand opening. Peter Harris was the employee of the company who decided to allow shareholders to purchase shares for the company.

If you aren’t familiar with Peter Harris’ background, he is an educated professional. Peter Harris attended the University of Auckland where he earned his master’s degree in financial services. In addition to being educated, Peter Harris is also very involved with several other projects. Peter Harris is currently a member of the Australian Graduate School of Management and NZ Latin America Business Council. He helps both of these organizations with their finances and he also helps to make various decisions for these schools.

Peter Harris made an informed decision when he decided to place stock for the company in the stock market. This opened many doors for the company and shareholders. The public is eager to see the stocks grow.

Find out more here https://www.pressreader.com/new-zealand/otago-daily-times/20180303/281960313251326

Nitin Khanna’s Success through Mergers and Acquisitions

 Nitin Khanna- the former CEO of Mergerterch is a classic example of an entrepreneur who succeeded by identifying a niche segment. He chose a business that dealt with mergers and acquisitions. The company helps businesses especially tech-companies grow by finding a strategic or financial partner or acquirer according to their unique needs. Nitin Khanna was the key advisor for at least eight mergers and acquisitions before he started his own company called Mergertech. He has become a role model for several new entrepreneurs in the State of Oregon.

Nitin Khanna was born in India. His family served in the Indian army and were also entrepreneurs. He believes in taking risks a t the right time. He had his early education at the Lawrence School Sanawar in India and later attended Purdue University in Indiana. He obtained a bachelor’s and a master’s degree in industrial engineering. Nitin Khanna worked with many companies including International Paper and Oracle Corporation. He founded Saber Corp with his brother in the year 1998. The company provided software systems to the state government of Oregon at first and later to many other states in the US. He sold the company for a large profit to Eds. The sale led him to a new venture. Many entrepreneurs sought his advice on finding a company for mergers or acquisitions. His success in finding partners for these companies gave him the idea of launching a company that assists mergers and acquisitions. In 2015 he launched a company called Cura Cannabis that sought to capitalize on the legalization of Cannabis. The company is currently one of the largest distributors of cannabis oil.

Nitin Khanna helps new US entrepreneurs grow by arranging mergers and acquisitions with strategic and financial partners across the globe. His family encouraged him to dream big and work hard to achieve those dreams. He capitalized on all new important legislations. His first company Saber Corp capitalized on the Help America Vote Act in 2002. The act required all states to modernize their election systems within four years. Oregon, Khanna’s home state was the first state to start making changes and Saber Corp won the contract. Soon they were involved in providing software for government departments across the US. He sold the company for nearly four times its revenue and found that he was consulted about how other companies could find financial and strategic partners. He used his experience and expertise to start Mergertech to help new tech-companies find their ideal partners for mergers or acquisitions. He later launched the company, Cura Cannabis when Cannabis was legalized. The company is currently the largest cannabis company in the world. He sits on the boards of Classic Wines Auction, Freewire Broadband and, TiE Oregon. He has also produced documentaries, enjoys music and, spending time with family. Nitin Khanna asks new entrepreneurs to stay critical of their skills and capabilities and hire and fire correctly. He asks them to integrate their work and life to succeed.

Nitin Khanna is a business success story whose growth is based in capitalizing on the best available opportunities at the perfect time.

Find out more here https://rocketreach.co/nitin-khanna-email_8996130

Nitin Khanna Knows How To Market CBD

Nitin Khanna is a skilled entrepreneur who has managed successful businesses for many years. He also has started his own companies and continues to create more. He is successful and smart in many ways. One of his latest adventures in business is into CBD. As a Portland-based entrepreneur, it was an easy choice to bring to the market one of the newest and most sought after pain reliever. Khanna’s approach to providing the CBD is a little different than a bottle with a happy face on it. Like everything, Khanna does he has approached selling CBD in the most responsible way.

Nitin Khanna is the CEO of Cura Cannabis Solutions. The companies approach is offering marketing and packaging with a more sophisticated and streamlined approach. Solid colors, clean fonts, and white bottles give the CBD products more of a medical look than something fun and casual. Nitikin is dedicated to making sure there are no pesticides or other harmful substances in his CBD products. You can check their test results for purity and cleanliness on the website. The company offers vape with essential oils. Cannabis Solutions are wanting you to be able to have a nice flavor vape for every part of the day.

The CBD gels Cura offers run in line with how much gummies usually cost with CBD. It is about $65.00 for 30 gel caps that have about 33 mg of CBD in them. Nitin Khanna is dedicated to helping provide wellness for the many pain sufferers around the world. Cura started off with 15 employees and now has 125 employees. There are offices and processing plants in Oregon, Nevada, and California. Cura provides excellent jobs and products thanks to hard work and dedication from their leader Nitin Khanna. There is no doubt we will see more and more from Nitin Khanna in the business world.

Find out more here https://digitalmode.net/2019/02/18/nitin-khanna-tech-investor-success/

Miami Based Law Firm Kluger Kaplan Named Nations’ Best Legal Practice

At the beginning of 2019, Best Lawyers in America named its best law firm for the year. The Miami based law firm known as Kluger Kaplan was named as the top legal practice in the United States for the year of 2018. This is the second year in a row in which the firm received this prestigious honor. Kluger Kaplan has established itself as one of the top law firms when it comes to litigation and family law. The firm offers a wide range of legal services that include real estate litigation, family law, mergers and acquisitions and banking and finance litigation. Kluger Kaplan has a number of highly renowned lawyers who specialize in each aspect law that they practice.

At Kluger Kaplan, there are a number of highly successful and talented attorneys. Each of these attorneys has a specialization in order to provide clients with the best possible service. Clients of the firm have expressed much satisfaction with the quality of assistance and representation that they have received from the firm. According to Best Lawyers in America, the firm Kluger, Kaplan has been known to exhibit a high level of professionalism, legal expertise and client service. Some of the most well known lawyers of the firm include Bruce Katzen, Alan Kluger, and the firm’s founder Todd Levine.

Todd Levine is one lawyer who has established himself as one of the firm’s most successful. Levine is a lawyer who practices real estate litigation. He helps resolve disputes that take place with real estate transactions and ownership rights. Todd Levine has helped a number of professionals and individuals such as real estate brokers, contractors and property owners. One of the things that has helped Todd become a highly successful real estate litigation lawyer is his analytical abilities. Over the course of his career, Todd has used his analytical skills to evaluate facts and come up with the best strategies to help his clients resolve their real estate related disputes.

See Levine’s profile here https://www.linkedin.com/in/todd-levine-attorney

Nitin Khanna Is An Entrepreneur Who Enjoys Working With Like-Minded People

Nitin Khanna is a creative entrepreneur who serves as the chief executive officer of Merger Tech. He made the decision to build a business with his brother who moved to the United States in 1999. The company they created together was called Saber software, and its election software was used by many states after the election in 2000 between Al Gore and George Bush. The company eventually provided software for the DMV and has also worked with the government to offer software for the child care sector.

Nitin Khanna has worked with many different companies during his life and has helped many of these companies with their strategic goals. He likes to build stable working teams in the companies he serves because he feels that the main deciding factor for the success of a company is the people who work for it. Nitin Khanna has admitted that he likes tom work with companies that mainly focus on execution. He doesn’t like to work with idea-based companies but has been able to out-compete many companies in the various sectors he has entered into.

When Nitin Khanna hires people to work with the companies he is in charge of, he prefers hiring individuals who are excited about what the company is doing. He is known for his ability to create business cultures that help companies to run smoothly and values working with people who have similar ideals. He loves it when he has a team full of talented people who are onboard with the mission of one of his companies. If Nitin Khanna could suggest one thing to help people stay more productive, it would be to create more time for themselves.

Nitin Khanna was born in India, where he was inspired by his family, who were entrepreneurs. He came to the United States when he was just 17 and got to work on his college degree. He eventually finished up his bachelor’s and master’s degree in industrial engineering while studying at Purdue University in Portland. Before completing his doctorate, he decided to go into business for himself. He continues to find success in every industry he enters into.

Read more about Khanna in an interview he gave recently https://interview.net/nitin-khanna-interview/

“Marc Beer Renovation in Renovia Company “

Marc Beer is a prominent entrepreneur in the field of medicine and healthcare; he is devoted to establishing new effective treatment methods for many diseases. Recently Marc Beer raised about $42 million to fund the Series B project that entails building Boston-based healthcare center and paying in venture debt. The Boston-based medical center will involve a group of experts devoted and passionate to establish new diagnostic and treatments for various diseases precisely pelvic disorders. According to research, more than 250 million women suffer from pelvic disorders including Urinary incontinence across the globe. Most of the time they are afraid to seek medical support, or at times they cannot afford the charges.

 

Marc Beer identified the need to provide medical care to pelvic disorder patients. During his reign at Renovia Company as the CEO, Marc Beer led the establishment of Leva product which serves several purposes including strengthening and rehabilitating pelvic floor muscles. Leva product is fitted with a kit which supports the pelvic muscles to conduct their functions thus reducing stress; it is preferred compared to surgery since it has no side effects and the instructions for use are indicated to ensure it works efficiently. Leva product has also been approved by the FDA to be fit for consumption.

 

Marc Beer established Boston-based medical center to facilitate research to develop other four different treatment methods for pelvic disorders. In partnership with Longwood company, Marc Beer shares proprietary sensor technologies and expertise to ensure that at the end of the Series B there will be the establishment of a digital platform through which patients are enlightened on various treatment methods. Marc Beer also aims at providing lower long-term costs for treatments, therefore, giving hope to millions of women.

 

Before founding Renovia company, Marc Beer worked in various companies serving top positions; he was the founder of Aegerion company in 2015. He has also worked in OvaScience serving as a strategic consultant for a few years, and before living the company, Marc Beer has transformed the management and established new treatment methods. He believes in teamwork hence works closely with all his employees to ensure they are inspired and also leads by example. Some of the top positions people that Marc Beer works with at Renovia Company include; William Dull who is the Chief Commercial officer, Samantha Pulliam the Chief medical officer, Jessica McKinney the vice president medical affairs and Clinical advocacy, Robin Sutherland, the vice president for Human Resource and clinical operations sector among others.

 

Marc Beer is always in the front line to bring inevitable change at Renovia to ensure every patient is treated with the best standard services and all shareholders get the necessary returns. He is open to change and innovation ideas. Learn more: https://www.benzinga.com/pressreleases/18/08/r12237847/osf-ventures-invests-in-company-developing-solutions-for-pelvic-floor-

 

Shinning in the Music Industry with Alex Pall

The goal of every musician is to reach the highest number of fans and hear their songs in every radio station. As a musician, you want to have a million people waiting for you when you announce a roadshow. As much as this may be a scary road, Alex Pall and his partner Drew have been able to get there.

Alex Pall and Drew form the famous Chainsmokers. They have released a number of songs that like “Roses” and “Don’t Let Me Down” among others. In the past, their music was only appreciated by college students, with the few improvements they have been making different ages now appreciate their music.

Regardless of how much you believe your dream, there is still fear that comes with starting something new and trusting it to pay your bills solely. There is doubt of whether things will work out or not. However, at the end of the day, you will never know how the ending could have been if you don’t dedicate every part of your being to see the results.

Alex Pall and Drew went through this phase in their career. He says that he was scared when he realised that most of his times were spend DJing. In a big city like New York, everyone should be focused on building the resume of their career. Things got easy when he was introduced to Drew who was going through the same. They both had the thirst to star in the industry, and they had unique skills that they could combine to see it happen. They, therefore, decided to work day and night to see the results and they were amazing.

Alex Pall is looking forward to the future. He says they are going to walk with their fans every step. He says it is about thinking of new ways to excite their crowds through their performances. He expounds says that the moment you become complacent, someone takes your spot. He gives an example of the artists who take a break from the industry, which he quickly adds they deserve. However, it is different for the fans in that when the artists come back; it is not the same anymore.

https://www.setlist.fm/setlists/alex-pall-3bcfcc40.html

The Chainsmokers On Interacting with Listeners

In today’s world of constant connection, artists like The Chainsmokers take advantage of the opportunity to connect with their fans and listeners on a daily basis. Most famous musicians just pay marketing firms to handle their social media accounts, but not Alex Pall and Drew Taggart. They seem to prefer the input they receive when taking note of the positive affirmations, and even constructive criticism. They’ve both stated before that it only helps them strive for their goal that much harder.

Coming form the EDM and DJ backgrounds, Pall and Taggart understand the relationship between the artist and the dance floor. One may get lucky by creating something on their own that is later related to be those that hear it, but why stop there when the goal is to create music that all can appreciate? This is why Pall states that he pays attention to what people are saying on sites like Reddit. He even says he actively interacts with Reddit users to see what they can do to ensure their fans like the direction the group is taking.

Of course, true artistry is not conformed and confined to what others think about it only, but when you think of the digital platform as a sort of dance floor in itself, it begins to make sense as to why they have chosen to take note of what listeners are saying. In rare form, The Chainsmokers are even known to ask what listeners would like for them to do in the future, as well as clear up any misconceptions as to the artistic direction and motivation behind existing releases.

The Chainsmokers were recently named on The Forbes 100 Top DJ’s of 2018, securing the number 31 spot this year. Given their unorthodox record release scheduling, this is even more impressive. They have chosen to release their tracks as singles, or mini EP’s, with the idea of releasing a full length album with all the tracks when enough musical material has been generated. It makes a lot of sense as to why they chose this direction, for working on 13 tracks takes time. If you wait to release each one at the point where the final ones are finished, the earlier ones may not be as relevant on the dance floor.

https://www.beatport.com/artist/the-chainsmokers/299448

Marc Beer, Through Renovia, Is Coming Up With More Ways to Treat Women’s Pelvic Disorders

Records show that more than 250 million women in different parts of the globe suffer from pelvic related disorders at certain points of their lives. These disorders include urinary incontinence. These disorders result in pain pressure and incomplete emptying of the bladder that is the main cause of urinary incontinence and frequent urination. Women who suffer from such disorders also have a hard time partaking in sexual activities due to the pain that comes with the illnesses. There have been many companies in the biotechnology industry that are working towards coming up with treatments and therapies to treat these illnesses. One of these companies is Renovia which has in the past been able to get an FDA approval for one of its product aimed at helping the therapy process of treating women pelvic disorders. This product is an application that comes with a Bluetooth device. This application is used in monitoring and encouraging strength training by isolating the weak levator plate muscles and guiding ideal movement patterns in the training. Strength training is a therapeutic approach to the treatment of pelvic disorders. The product is called Leva and it got an FDA approval in April 2018.

 

Funding more research and development in the treatment of women’s pelvic related disorders

 

Following the FDA approval of Leva, Renovia has begun an active program to dig deeper into the issue and come up with more solutions to the disorders. The company Chief Executive Officer embarked on a project to acquire funding for their next project which resulted in him rising up to 42.3 million dollars. This money was raised through a round of fundraising that included 10 million dollars in venture debt and the remaining 32.3 million dollars was obtained through series B equity. The company plans to spend the money on the development of diagnostic and training devices as well as conducting trials and propelling FDA approvals and also commercialization. Marc Beer was a huge part of the fundraising process. Learn more: https://www.crunchbase.com/person/marc-beer

 

About Marc Beer

 

Marc Beer is a graduate of the University of Miami where he got his BS degree in the year 1987. Since then he has been involved in the biotechnology sector for more than two and a half decades. He has found a number of companies in this sector and served in leadership roles in several firms in this industry as well including Aegerion Pharmaceuticals where he was the CEO for five years. He founded Renovia in the year 2016 and has been the chairman and CEO of the company since then.