The premium pet food market has been growing in recent years as increasing numbers of pet parents are no longer happy providing their pets with processed foods. The pet foods market in the U.S. is reported to have reached more than $23 billion, with the premium pet foods market rising in recent years to more than $10 billion. For the majority of individuals looking to provide the best foods for their pets the need for a recognized brand name remains high, which is one of the reasons why Nestle Purina’s Beneful brand has become one of the top five selling foods in the world.
This well known pet foods brand was amongst the first to produce pet foods that looked and tasted like the whole foods that are enjoyed in their natural form. The use of wet and dry foods for pet parents can be important as the Beneful brand produces both with meats and vegetables included in all recipes to make sure the best possible foods are provided for all pets to enjoy.
Beneful was one of the first major pet food producers in the world to recognize the growth of the premium and natural foods market when the Beneful brand was established in 2001 to create a global brand that is recognized throughout the world. The brand has developed a series of recipes that are designed to keep all pets as healthy and active as possible as they age; the natural ingredients found in the Beneful brand have made it a popular trademark across the world for pet parents who are concerned for the health and well being of these all important members of every family.