There has been a ton of advancements in both the fashion and technological industry in the recent past. The most interesting thing is that the two fields are growing in an almost similar manner. Technology is becoming part of fashion, and very few people would be caught walking around with technology that is unfashionable.
Chris Burch believes that it is time for the two to marry and create high standards of functionality and innovation that will drive the market to the next level. Up to now, technology has just been but practical. Marrying it to fashion will give use good looking products that are even more practical.
We envision a future where no one will ignore functional ware simply because it is inconveniencing or unfashionable. Think of a biker airbag that stays around your neck and out of your peripheral vision as you ride and only inflates to protect you when it detects a tumble. This will be easier to wear and most people will count on it to keep them safe during the fewer accidents thanks to better hearing and visibility.
About Chris Burch
Chris (Christopher) Burch is the founder and current CEO of the Burch Creative Capital, a company that invests in new markets and works on imagination, creativity and incubation to come up with impressive innovations that have a true positive impact on the consumer market.
Mr Burch has participated in the inception and growth of up to 50 companies in his almost 40 years career and is an expert in combining consumer behavior with innovators and thinkers to come up with practical solutions for the practical world.
His latest efforts can be seen in the manifestation of a couple of ED portfolios by Ellen DeGeneres, Nihiwatu, Poppin and TRADEMARK. This is just but an addition to the vast list of established brands that have gone through the highly capable hands of Chris Burch.