Fabletics: Kate Hudson’s Lazy Girl Rescue

Kate Hudson is the co-founder of Fabletics, athletic clothes that are ready to wear wherever you want to go: the gym, shopping, or out for drinks. They have recently opened up a line of “athleisure” dresses, which will differentiate from the usual athletic wear they offer. Kate Hudson spoke with Marie Claire Magazine about her latest debut to give them the latest update on the fashion line. Marie Claire Magazine is a trend-setting information center, filled with tips on beauty, health and fitness, celebrity news, career advice, and so on.

Kate Hudson’s line “Athleisure” is the concept of picking out something comfortable and simple, and wearing it wherever you want; the outfit will work with whatever you plan on doing that day. You can wear the dress to work in the office, you can wear it to the beach with your friends, and you can wear it out on a date. Fabletics uses the same breathable performance materials as their other athletic products, highlighting the ability to go bra-less and still feel comfortable in public. Because they are a direct consumer, they can afford to produce these products with this performance material at a low price. It would be easy to boost this line into something more high fashion, but that is not what the brand is all about. Source: http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos

Fabletics brand comprises a bit of sexiness and femininity while still showing off its story and protected appearance/build. Kate Hudson stands by her brand, encouraging women from all over the world to become happy, healthy, motivated, and fit. She can easily reach a broad range of women by keeping the designs simple and price point manageable. Fabletics started in the beginning of April, reaching tons of women in just moments. Kate Hudson really makes our lazy girl dreams come true with this beautiful and simple brand. 
See: http://www.fabletics.ca/kates-picks.htm

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