Eduardo Sirotsky Melzer, who is better known as Duda, was born in 1972. He was focused on his studies and determined to be successful at a young age. After high school, he continued his education at Pontificia Universidade. He later moved to America and earned his MBA from Harvard University.
During Duda’s time as a student at Harvard University, he was taught by John A. Davis. Duda considers John to be one of his greatest influences. Duda is a former senior analyst at Delphi Corporation. He is also a former CEO of Box Top Media, which is a media company that is located in New York. Additionally, he founded his own company in 2012 called e.Bricks Digital. Duda started working for Grupo RBS in 2004. He was the CEO for the domestic market. In 2010, he became the executive vice president.
Duda became the president of Grupo RBS in 2012. He succeeded Nelson Sirotsky, who is his nephew. Nelson was the president of Grupo RBS for two decades. Duda has received numerous accolades during his career. In 2015, he was named Entrepreneur Of The Year by Ernst & Young. In 2013, he was named Communication Entrepreneur Of The Year by Associação Riograndense de Propaganda.