Five years ago, CEO Oren Frank launched Talkspace, the startup app that allows customers access to therapy via their phone. Talkspace has two options for users to access therapy. For a weekly fee app users can be connected via messaging or phone to a therapist or mental health professional. Prices range from $49 to $79 weekly depending on the service selected with messaging being the cheapest. As Talkspace continues to grow and expand its services, Frank saw the need to hire a chief medical officer.
Oren Frank hired Neil Leibowitz a former senior medical director at UnitedHealth as the new chief medical officer for Talkspace. With this new hire the physicians who work for Talkspace will now be able to prescribe medicine to its one million users. The company is currently looking into what medications it might limit in terms of prescriptions. However, due to state and federal regulations medications will only be prescribed to patients who opt to use the video chat function.
Frank is hoping that the presence of Leibowitz will positively impact the app and its users. Frank not only wants to see this new add on boost revenue but also increase the amount of app users. Leibowitz says he was not sure about Talkspace at first and was skeptical to start working for such a company with such an interesting concept. Now, Leibowitz views Talkspace as a new way to provide affordable therapy.
Outside of working on Talkspace, Oren Frank maintains an active Twitter profile which he uses to market Talkspace. Frank posts various links to his app as well as information on how to access affordable therapists. One thing Frank is good at is marketing for his company. He retweets news articles on depression, ADHD, and other issues that his app might be able to help. Frank captions all of his retweets with a link to Talkspace’s Twitter account. He uses his personal social media to show others how important Talkspace is to him. He is offering an affordable service to those who might not have known about it if it weren’t for his Tweets.
Besides marketing for Talkspace, Oren Frank also shares his personal views about topics on his Twitter. Frank retweets and captions several things such as Tweets from President Donald Trump and news articles about social media. Frank shares a lot of hot topics in the news and responds with his views on the subjects. Frank not only uses his Twitter to market Talkspace but to advocate for things going on in the world. One thing is for sure, Oren Frank is making his mark on this world via Talkspace and Twitter.