Steve Lesnard on Influencer Marketing

To successfully market a product, the strategy has evolved into defining the balance between exposure of the product and utilizing whatever means will be the the most consistent and stable to associate a positive brand image. Steve Lesnard a marketing and advertising expert weighs in.

Steve Lesnard’s theory on maximizing influencer marketing strategy focuses on two key aspects in brand management that should be considered. He proposes the first key strategy is to establish an authentic connection with your influencers. Steve’s explanation makes a strong argument on why this is so. It would be advantageous to be aligned with who you as a business owner choose to be your brand ambassador. In 2019 the hype and positive reviews of your product by a strong advocate like an influencer is crucial to your success in selling units and managing a likable image of what your product should be. An authentic connection will better allow you to choose an influencer who can help to build a greater reach to your desired customer base.

Steve’s second key aspect is that you should not only focus on your influencers to be your brand advocate. You should not overlook the importance of planning carefully on your own and by seeking users you already have or people who could become super users. While these individuals or groups may not be as apparent to a consumer at first they are the trick to bringing the consumer towards purchasing a product or service. Word of mouth is still king in some format or another. When someone goes to purchase anything it pays to always research first and read reviews. What better method than to use someone you know already enjoys and takes pride in what you offer to be your marketing associate?

Great points by Steve Lesnar. While influencer marketing can be challenging to break into it can be an asset with the right ideas to guide you.

The Impact Cassio Audi had in Brazilian Music

DSC_7785It is often said that the impact a musician makes is not only felt in the music they create but also the number of people they inspire with their music. In Brazil, one such musician to not only encourage people through his music but also influence them with his lyrics is Cassio Audi. He has been in the Brazilian music industry from 1985, and his influence in the musical scene in Brazil has grown tremendously. When starting his career, he started a band known as Viper. The band comprised of five talented Brazilian teenagers with a passion for music. The role of Cassio Audi in the band was playing the drums. Read more reviews at Applesauce Blog about Cassio Audi.

He was quite skilled when it came to playing the drums, and this helped the band propel to success. During its rise to success, the band found its voice in the type of music they played. The sound that the band viper was popularly known for was alternative rock and heavy metal. Their influence in this type of music came from Iron Maiden and other metal bands. Despite having a successful music career in Brazil, the world had not yet recognized the band Viper. However, in the 1980s, they received their recognition, and this helped set their musical course in the years that were to follow. Visit SoundHound to watch music videos of Cassio Audi.

At the peak of their success, Cassio Audi decided to leave the band and enroll for a course at the university. The reason for this was that he had the desire to pursue a different career outside music. Despite his musical career being short, he still influenced the Brazilian musical scene.

Check: https://bellametaphor.com/what-to-know-about-the-early-music-career-of-cassio-audi/

Heather Parry’s Successful Career

Heather Parry is the current President of Live Nation Productions and while she has managed to excel at her current job she was a force to be reckoned with in the music industry. Parry worked at MTV Films as well as Happy Madison before leaving to join Live Nations Productions. Heather Parry, however, did not announce going to Live Nation because she wanted to show people what she was going to do rather than telling them. Heather Parry has been involved in a couple of big projects that have won huge nominations in the entertainment industry. For instance, Heather Perry was involved in the ‘A Star Is Born’ film. When Parry heard that Bradley Cooper was going to direct the film, she contacted his agent who at the time was on a ski lift and asked to get involved. Heather Parry was confident that her company had the resources to market the film.

The agent called her back, and he talked to Bradley as well about Live Nation. Parry attended a dinner party at Bill Gerber’s place, and he was one of the producer’s on ‘A Star Is Born.’ She pitched Gerber during the dinner party about their media marketing and got the job. Heather Parry is driven, and she does not let any opportunity pass her. Live Nation Productions also participated in Imagine Dragons ‘Believer’ documentary that is about the singer’s involvement in the Mormon Church and LGBTQ issues in the community. Heather Parry landed this documentary after she was pitched by Omar who had spoken to Dan Reynolds of Imagine Dragons. He had an idea of what he wanted to showcase which was the teenager suicide rates that were escalating by the moment in the LGBTQ community. Heather Parry is a woman that can multitask and even on her birthday she was still working.

Unroll Me For Email

Unroll Me is an email service that manages and organizes your junk mail. This service will clear out useless subscriptions from your inbox and organize the emails that are important to you. The Unroll Me app is available for iPhone and is now going to be available for Android. Just connect your email and choose the emails you don’t want to receive. According to the CEO Jojo Hedaya, the app’s interface is similar to Tinder. You swipe left on any emails you want out of your inbox and swipe right on emails you want to stay.

Hedaya sees Unroll Me as a great way to keep your inbox free of clutter. According to the app, the average person has enough subscriptions in their inbox for the swiping feature. Hedaya says that this app will not replace an email client. They’ve tried that in the past and were not completely successful with it. This app is just meant as an easy way to keep your inbox organized.

Unroll Me says they have over a hundred thousand subscribers. And they say that their unsubscribe feature has gotten rid of over a hundred million unwanted emails. Until now, the people at Unroll Me haven’t been paying much attention to how much the app has been growing. There are other email services that are suppose to work the way Unroll Me does, but Hedaya claims they’re really trying to change the email client.

Unroll Me was recently acquired by Slice, a shopping data app. Slice, like Unroll Me, also organizes emails. But those emails are related to shopping. CEO Josh Rosenwald says with the way Unroll Me is growing, it won’t be able to continue on by itself. This is what lead to them partnering up with Slice. Along with Slice, they want to try to double the number of staff members.

https://ting.com/blog/unsubscribe-unroll-me-ios-and-android/

Jojo Hedaya seeks to Fix Email Problem

Checking and managing email can be a daunting task. For those people who are not the most organized, email inbox can quickly build up and over flow. Despite the fact that people have more access than ever through a variety of items, emails from subscriptions and spam can make it seem impossible to keep up. With an innovative approach, a young twenty year old name Jojo Hedaya and his parter are trying to make checking email a little less stressful.

Jojo Hedaya and his business partner Josh Rosenwald have been working together for quite some time. The young entrepreneurs grew up in New York and have started multiple businesses together. They appear destined to work together even sharing the same birthday, December 30, 1989. During their early work they quickly realized they had a problem with email. Jojo Hedaya said his partner Josh wasn’t answering emails. This was in large part due to the large number of messages they received. Nearly eighty percent of the emails fall into the category of newsletters, subscriptions, and updates. This can make it hard for anyone to weed through to the important stuff. The solution that Jojo Hedaya came up with is Unroll.me.

Unroll.me works by scanning a users inbox. After just a few seconds the program puts together a list of subscriptions into a single email. This email is called “The Rollup.” Users then have an opportunity to go through the list and get rid of any subscriptions they no longer want. The innovative part of this design is that Jojo Hedaya and his partner have created a program feature that allows the user to decided when that get this ‘Roll up’ email. You can have the email come in the morning, at lunch time, or late in the evening.

Jojo Hedaya launched Unroll.Me about two years ago. Despite some early challenges the product has been a big success. Hedaya and his partner continue to update the product making it as effective as ever.

https://twitter.com/jojo?lang=en

OSI Group’s Humble Origins To Modern Day Business

In the modern age, all the consumers see are the major global companies who run the food distribution system. However, very few of these consumers realize the humble origins of the modern day giants. The story of OSI Group began nearly a decade ago. A company that presently boasts its large operation network, and workforce, all began on the street corner of Chicago through the inspiration of a lone man. A recent Gazette Day article describes the uphill journey of this little company.

It was just past the turn of the century, and German immigrant Otto Kolschowsky found himself at a crossroads in life. The economy was good, and the city was booming, so he established a salugther shop. The business was an instant hit and it quickly grew over the decades. By the 1950s, the shop was firmly established as a local staple under its new ownership. This is when the company encountered Ray Kroc, the man who would soon make the global fast food phenomenon McDonald’s. The two companies entered into a agreement to produce and distribute their meat across the region. Soon after, technology began to evolve at a rapid pace. A method for long distance food storage emerged, and likewise the future of OSI Group appeared.

Read more on Ziprecruiter.com

This partnership with McDonald’s was the first step for OSI Group to expand globally. Its food network expanded their distribution across the country, and eventually abroad. Through the 1970s and 1980s, the company underwent several internal changes. A pair of new CEO and President, Sheldon Lavin figures joined for the company to grasp its future operations. They began to seek out new opportunities through foreign acquisitions across Europe in particular. Naturally they didn’t forget about their home operations, with a new plant bought in Chicago. The company was now one of the modern global leaders.

OSI Group is a company that encompasses the American spirit. A single man saw potential in his local market, and over the years new faces brought new ideas into the company. It ultimately beyond the bonds of its home, and turned one of the globally recognized companies.

Read more: OSI Group Buys Former Tyson Foods Plant in Chicago

Boraie Development’s Aspire Tower

Boraie Development is known for luxury complexes and building up forgotten neighborhoods. Recently, Boraie Development announced the opening of The Aspire in New Brunswick, New Jersey. The 17-story high rise is within walking distance of the train station and a short distance from Manhattan and Philadelphia.

This is the first luxury building in New Brunswick in over 50 years. The Aspire is a shining example of modern architecture with a home-comfort vibe. The building boasts 238 spacious, luxurious rooms with 9- and 10-foot ceilings. They offer apartment sizes from studio to two-bedroom. Boraie Development wanted The Aspire to be the most vibrant part of New Brunswick.

Hiam Boraie, Vice President of Boraie Development, says The Aspire offers the highest-end lifestyle that high-profile residents always want. He continued by adding that The Aspire combined that high-end lifestyle with superior services, found nowhere else in New Brunswick. Not only is there a 24-hour doorman, but maintenance and management are always on-site.

Like many high rises, the garage is featured underground, but The Aspires garage has elevator access that leads directly to the lobby. Each apartment, regardless of size, features high ceilings; some even have terraces and balconies. Due to the building’s location, all of the units feature great downtown views.

As for the rooms’ décor and design, all units feature large windows and the highest-quality hardwood floors in the living areas; bedrooms have wall-to-wall carpet. The kitchens are fully equipped with stainless steel appliances. The countertops are custom made from quartz, and every residence houses Bosch washers and dryers.

The bathrooms all have porcelain-tiled floors and designer fixtures. The tile around the tubs and showers are made from ceramic. Boraie Development went the extra step and provided each unit with gas-powered heating systems, offering residents high-quality heating options while keeping winter heating costs down.

Boraie Development’s impact on New Brunswick led to a partnership with former NBA player Shaquille O’Neal. Shaq is working with Boraie Development on another high rise complex in New Brunswick at 777 McCarter Highway. That building’s plan includes 350 units and is designed as a 35-story property.

To date, Shaq and Boraie Development have remained quiet about the precise details of the structure. Mostly, O’Neal simple calls its “the House that Shaq Built.” O’Neal also talks about how exciting it is to return with such a large project.

Find out more about Boraie Development: https://urbanedge.apartments/boraie-development-llc/

A Night With Ryan Seacrest, A New Years Tradition!

A muggy climate was not going to stop Ryan Seacrest from delivering a stellar performance during the New Years celebration.

“I prefer the rain versus last year’s cold,” he said, in a NY Times interview, referring to the 9-degree weather he had to experience the previous year.

Seacrest can be found just about anywhere you look. The busy man wakes you up in the morning with Kelly and Ryan (Replacing previous hosts Regis Philbin and Micheal Strahan). As well as on your ride to work, when you turn on the radio and tune into On Air Ryan Seacrest, founded all the way back in 2004. Three short years after his American Idol debut, where America fell in love with his debonair smile and undeniable charm.

This New Years he even sported a white t-shirt from his own fashion line called Distinction. A line founded in 2014, that sets an example of how every man should dress on a first date. Despite being dressed to the nine Seacrest did have a bit of a malfunction this New Years. When just three hours before the ball dropped, he backed up into a heater and his puffer jacket began to smoke. He was alright, thanks to a helpful samaritan who shouted what was happening to help him realize.

This year, the talented host was accompanied by many other beloved hosts such as Andy Cohen, Anderson Cooper, and Jenny McCarthy. Cooper and Cohen exchanged playful banter about Cohen’s resolution to spend less time on the dating app for gay men called Grindr. While McCarthy puffed a smoke as hubby Donnie Wahlberg, from New Kids On The Block, worked around her.

Each talented host had their stand out moment but as always, Seacrest was the stand out of the night. The founder of the non-profit Ryan Seacrest Foundation has become a staple of the New Years celebration and, hopefully, will continue to be for many years to come.

Sheldon Lavin: A Master of Processes

Born in 1932, who would have known that Sheldon Lavin would be so successful?

Being one of the biggest players when it comes to the OSI Group, he has plenty to be happy about and success continues to follow him as time passes.

If you have never heard of Mr. Lavin or the OSI Group , a company that Sheldon Lavin is the CEO of, then you must be under a rock. OSI is a meat processing company that has its headquarters in Aurora, IL. OSI operates over 65 facilities in 17 countries.

Before OSI received its name, it was called Otto & Sons up until 1975. Prior to that, Sheldon Lavin was associated with the company in 1970. Now, back to Mr. Lavin…

Mr. Lavin attended the University of Illinois and Northwestern University where he majored in Accounting and Finance. He received his Bachelor of Science degree in business from Roosevelt University in Chicago, Illinois.

To this day, Mr. Lavin helps companies within their financial sectors. The goal is to put together food chains that run smoothly with minimal error. He studies the current chain in place to discover its flaws and how they can be fixed through troubleshooting.

Some may think the success that Mr. Lavin has in this industry would make him a mastermind, but he has spoken before regarding the matter stating that he works with a lot of talented people in order to make it all mesh well together.

On top of his success with OSI, Sheldon Lavin is also known for being quite the philanthropist. One of his favorite places to donate is to the Ronald McDonald House Foundation which helps families with houmes that is a result of extreme illness.

Since he was younger, he wanted to use the knowledge that he had gained through schooling and experience to help people and make a difference in the world. Sheldon Lavin once stated that he felt like his ability to plan for the next step is what has truly set him apart from others. With all of the successes he has had so far and with things seeming to not be letting up, who can really doubt him?

https://www.forbes.com/companies/osi-group/

How the Madison Street Capital Company is Helping Businesses

When it comes to dealing with investment banking, it can often be difficult and time-consuming to do on your own. This is why Madison Street Capital is there to help with any and all of your investment banking needs. Recently, the company was the sole financial adviser to MonDak Portables. The company was facing roughly $3.2 million dollars in debt, which could have meant the collapse of their enterprise. Because of the quick work that Madison Street Capital was able to do for them in terms of debt management and bankruptcy, they were able to stay in business and thrive with the work they have done.

 

Madison Street Capital has been around since 2005 and has become a wonderful asset to companies all over the world. They work on an international level and have gotten quite a Madison Street Capital reputation for themselves. They are able to help businesses of all shapes and sizes, ensuring that they are able to get the most out of their experience working as business owners. Plus, the company is able to handle a wide range of different projects such as acquisitions, mergers, debt consolidation and bankruptcy liquidation. They are also able to help with any and all financial advisory services so that you can make use of their company and all that they are able to provide to you.

 

There are a lot of reasons to give the Madison Street Capital reputation a try for yourself. Not only are they able to help brand new company owners that are just starting out, but they are also able to get companies up and off the ground when they are struggling. Plus, they charge reasonable fees for all of these services, so you can feel good knowing that you are not spending a small fortune just to get the help that you both want and need for the overall running of your company.

 

There are many benefits to using the Madison Street Capital company and this is why the company has been an incredible asset to companies all over the world. For more information on the company and all that they are able to do, you can visit their website and learn more about the practices that they have. This is a company that you can trust and one that is going to provide you with the care and attention that you need when it concerns running the company to its full potential. Be sure to give this company a try and see for yourself why this is something that is going to benefit you in a variety of different ways when you are trying to run and grow a business that is struggling in the future.

 

Follow Madison Street Capital on Facebook.

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