Roberto Santiago, Building Shopping Malls With Brilliant Innovations

Robert Santiago is the owner of the most large scale shopping complexes in Brazil. Not one to be boxed in by the expectations of those before him, this Brazilian entrepreneur is always creating building projects, bigger and better than the last. Roberto envisioned turning a non-productive piece of land into a shopping and entertainment megastructure. And as a result construction began in 1988 on Manaira Mall, with a grand opening in 1989. This has become one of the largest shopping malls in the history of the country. But, as time progressed Roberto Santiago proved that visionaries are born with the ability to keep creating. After observing the great success of his first Mall project, he opened another, the Mangabeira Shopping Center. This wasn’t enough, Robert has improved upon the design of the original Manaira Mall and the mall attracts 1.7 million visitors annually.

 

Manaira Mall’s first expansion was completed in 1997, since then Roberto Santiago has updated the original building with five expansions, that includes a garage building, and the addition of National modern furniture store, Tok Stok. But perhaps the most innovative renovation in Brazil is the place that’s now known as the “place to party.”

 

In 2009, Roberto Santiago felt that he could improve the city’s economy by bringing in top rated musical acts from around the world. So, he created a state-of-the-art entertainment and rental venue, Domus Hall. It’s akin to a party pavillion with luxury touches. There are two areas to have fun, one is a main floor mezzanine and the other is an upper level with private cabins, suited for ten people. With a seperate music lounge and staging area with dressing rooms. The ground floor can host open music festivals or rows of chairs and tables. This rooftop party space sits atop the Manaira Mall. It’s complete with soundproof walls, air conditioning and can accomodate 4,000 seats or a crowd capacity of 10,000. The venue is a versatile space for public or private events, such as weddings, graduations, fairs and art festivals.

 

So why is Roberto Santiago considered a business “visionary?” Well, because visionaries are entrepreneurs or businessmen with a grand eye for creating opportunities. Roberto is well known in Brazil and it has made a name for himself internationally as well. Because he goes after the best business opportunities. And he never leaves the buildings to fall into vapid decline. All of his structures have been updated with modern features. He brings out the best in Brazilian culture by combining entertainment and shopping venues with social and economic development. His building projects help add to the culture that is Brazil, filled with lively fun and big, bold flavor.

 

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