When it comes to retail marketing on the internet, things have changed in the past few years completely. The e-commerce industry has been booming, and different retail sites are doing just about everything in their capacity to win more customers. Even though the marketing plays a critical role in how the e-commerce company increases its sales and penetrates the target market, it is eventually about the quality of the product and the services that would help the company make substantial progress in the long-term. Enhancing the e-commerce customer experience is also one of the significant factors that can help the customers stay with the brand. Better the experience of the customer on the site, more are the chances of higher conversion rates and for the customers to keep coming back to the site in the future.
One of the new techniques that the e-commerce companies are using these days is the implementation of the artificial intelligence technology. The AI technology can play a huge role in ensuring that the customers feel at home when shopping online at a site. The personalized concierge feeling that the artificial intelligence technology can provide is highly essential these days in ensuring that the customers can find what they are looking for without having to spend countless hours on the site, which may put them off and instead choose to go to a physical store to make their purchase. Any e-commerce site aims to keep the customers once they enter the site, and artificial intelligence technology takes into the account the customers’ browsing history, previous order, browsing pattern, products viewed, and more, to showcase them the products that would best meet their requirements and choice.
Artificial intelligence can play a vital role in giving the customers an enhanced e-commerce customer experience, which is what the customers want and the company intends to deliver. Artificial intelligence does not only help in making online shopping personalized and seamless but also helps the e-commerce companies to provide fast and attentive customer service to the customers. The chatbot powered by artificial intelligence and machine learning technique helps in offloading much of the pressure off the manual customer service by answering the basic questions of the customers. Sentient AI is one of the most respected AI technology providers in the United States and has provided its AI-powered platform and technology to many online and offline companies. Sentient AI has many artificial intelligence based products and services to help the new age companies make the most of this latest technology.