Seymour Segnit Understands Marketing and Emotions


What does a skilled entrepreneur do with an idea? Hopefully, he or she doesn’t only think about the idea. A better strategy involves fleshing the idea out in the mind, weighing its feasibility, and then working to make it a reality. Seymour Segnit had an idea about the wireless MAGFAST charger. Today, he sells six chargers through his growing startup. The CEO did not let a good idea fade away.

Seymour Segnit feels you must have a passion for an idea and work to bring it to life. The entrepreneur stops himself a bit to suggest people shouldn’t think of belief as “woo-woo,” a colloquial term for magical, impossible things. He merely suggests that believing in an idea, focusing on it, and working hard to make the idea a reality are essential steps to take.

The product an entrepreneur offers does need some consumer interest, though. The MAGFAST chargers do draw attention since they possess benefits that traditional charging cables lack. Find Additional Information Here.

Marketing then comes into play to draw even more attention to the product. Seymour Segnit suggests entrepreneurs put considerable effort into marketing. Without an effective marketing campaign, a company and its related products may struggle. How can customers buy something if they never see compelling advertising or, for that matter, any advertising? Read This Article for related information.

Segnit does believe that emotional content helps drive advertising. Yes, the ads should explain what a product does, but the information isn’t all promotions require. Advertisements can also focus on emotional content, such as how to make people feel good. Personal interactions can work this way, as well. Sales are often about emotions.

Logic, per Segnit, can take a backseat to feelings. People frequently react better to emotional appeals than logical ones. Entrepreneurs should take note. Seymour Segnit stands out as an entrepreneur whose business generates revenue. That helps him stand apart from the crowd.


Additional reference:


Leave a Reply

Your email address will not be published. Required fields are marked *