Born and raised in Russia, Doe Deere arrived in the United States when she was 17 years old. Along with her mom and younger sister, they moved to New York City. Her mom, though, couldn’t find work as an accountant because she was unable to obtain her school records. While they found some work it wasn’t enough and the family ended up living in a homeless shelter in Manhattan.
Doe Deere says this was a really rough time in her life. She got through it by dreaming of becoming a fashion designer one day and would draw her creations. After six months a nonprofit, Sanctuary for Families, came to the rescue. They found her mom a job as an accountant, her younger sister got a full scholarship to Columbia University, and Doe Deere started attending the Fashion Institute of Technology.
They also were able to move out of the homeless shelter and into the Lehman Projects. This was a really rough neighborhood at the time but they had their own bedrooms and a kitchen so they were satisfied. Doe Deere says that things were finally going in a positive direction for the family.
She founded Lime Crime in 2008. This is a makeup company that became a huge success. She started this company in Los Angeles and grew it into one that has 35 people working for it. She says that she attained the American Dream and it is all because someone reached out and helped her family when they really needed it.
Today, Doe Deere is co-founding a new company, Poppy Angeloff. Her sister is her business partner for this company, also based in Los Angeles. They will be selling jewelry online that they craft themselves. She says that they are both petite women and that existing jewelry isn’t very attractive on smaller hands so they aim to solve this problem for others.
Poppy Angeloff is starting out as what Doe Deere calls an “invisible boutique“. Their website is presently invitation-only and they are hard at work expanding their Instagram presence. She is also a new mother so this is a very busy time in her life.