Just about any area of the fashion industry is going to be popular in this day and age. Lingerie brand Honey Birdette made waves in Australia when it opened in Brisbane in 2006 offering its merchandise of high-end lingerie and premium bedroom accessories. Founded by entrepreneur, Eloise Monaghan, it almost immediately because hugely successful. It was especially successful among U.S. customers, experience a whopping 374% increase in U.S. online sales in the first year alone. In 2011, HB entered into a partnership with Asia-Pacific retail giant, BB Retail Capital. The partnership proved to be a very wise decision on the part of HB who opened 40 more Australian stores between 2012 and 2016.
Last year it started bringing its products to the rest of the world. At that time it opened a location in Covenant Garden in London, England. It is now bringing its increasingly popular brand name to the U.S. and the rest of the world. It now has a full U.S. e-commerce website and has plans to have 40 stores in the U.K. by the end of 2018. The U.S has already had online access to Honey Birdette merchandise, but this full e-commerce site will make delivery faster, returns easier, and have a greater product range. Honey Birdette is presently funded by BBRC. Honey Birdette is now pursuing store locations through Europe and the U.S.
Honey Birdette does a lot of advertising on social media sites like Facebook, Twitter, Instagram, and Youtube. Although there is a whole lot of competition in the lingerie department throughout the world, Honey Birdette will likely stay on top.
For more information follow Honey Birdette on Facebook.