Although she prefers to work mostly behind the scenes, Desiree Perez is one of the most powerful women in the music industry. She is the chief operating officer of Roc Nation, a full-service entertainment business that was founded by Shawn “Jay-Z” Carter in 2008. Recently, Billboard magazine compiled a list of the most powerful women in the music industry and was landed on this list. They said that she has a reputation as a fierce negotiator and called out her convincing Sprint to invest $200 million in the music app Tidal in January 2017. This partnership was deemed a huge success when Jay-Z released his 14th album to critical and commercial acclaim on Tidal.
Desiree Perez has been in the music industry for about two decades. For a long time she headed SC Enterprises in the entertainment industry. She has handled concert tour negotiations for a number of artists as well such as Rihanna and Beyoncé. At Roc Nation she has a hand in all of the companies operations. Desiree Perez is cited as an excellent manager by her colleagues in the industry. She is also named as one of the people in the exclusive Hova Circle of Influence which is largely responsible for the success of Roc Nation and Tidal. To know more about her click here.
It was after Desiree Perez got deeply involved with Tidal that this app started to find success after a period of time when its prospects were gloomy. She turned the app around by signing exclusive deals with a number of musicians who agreed to release an album only on Tidal. Desiree Perez’s initiative on this led to many more people trying out the service for a free trial and then converting to paying a monthly subscription. She also innovated by changing the interface of the app to highlight things such as new musicians to listen to as well as new music from established musicians rather than relying on their backlogs.